QuickMap.ai
AI strategy for marketing agencies: From threat to competitive advantage in 90 days
The proven 2Y3X method now helps marketing agencies implement AI strategically—turning disruption into growth opportunity. We call it QuickMap®.
Our discovery calls are focused on understanding your challenges, not selling you services. If we're not the right fit, we'll tell you directly.
Is AI an existential threat to your marketing agency?
Traditional and digital agency owners alike face unprecedented pressure from generative AI. SEO teams worry about becoming obsolete. Creative directors question their relevance. Client services teams struggle with AI integration demands they don’t fully understand.
The real threat isn’t AI itself—it’s the widening gap between agencies with strategic AI implementation and those without. After helping marketing agencies scale for over a decade, we’ve developed a proven method to transform this AI disruption into your competitive advantage.
Your 90-day AI strategy and implementation plan
Our specialized AI transformation program for agencies leverages the same Growth Lab Team approach that’s helped marketing firms scale for a decade. We don’t replace your expertise with AI—we help you enhance it.
Through the QuickMap.ai structured AI implementation framework, a small team within your agency develops a customized AI strategy that aligns with your unique strengths, client needs, and market position. By the end of three months, you’ll have both immediate AI capabilities and a strategic roadmap for continued AI integration throughout the year.
The agency AI roadmap: Your path to implementation
We begin with an intensive strategic workshop day
Business assessment
Evaluate your current state and identify your most critical challengesStrategic direction exploration
Prioritize high-impact activities and make informed decisionsRole definition and team structure
Create clarity around who does what to remove bottlenecks90-day action plan
Develop a detailed, prioritized roadmap for immediate execution
This intensive workshop creates the foundation for your three-month implementation journey
Month 1: Track execution and solve initial obstacles
Your Growth Lab Team identifies specific AI opportunities for your marketing agency, evaluates relevant AI tools, and prioritizes areas for implementation based on client needs and competitive advantage.
Month 2: Adjust strategy and ensure mid-term progress
Develop and test AI-enhanced marketing services and deliverables. Identify skills gaps, refine AI processes, and prepare for practical implementation across your agency’s departments.
Month 3: Final adjustments and next phase planning
Launch your AI-enhanced marketing capabilities with confidence. Train team members, refine client communications about your AI services, and finalize your 12-month AI roadmap for continued agency growth.
How strategic AI adoption transforms marketing agency success
Agency growth with AI: Defend existing business while developing new AI-enhanced marketing services
Agency efficiency through AI: Reduce costs and increase output quality through strategic AI implementation
Future-proof your team: Transform staff anxiety about AI into confidence and enhanced capabilities
AI competitive advantage: Position your marketing agency ahead of competitors still struggling with AI integration
Client retention in the AI era: Meet growing client expectations for AI-enhanced marketing deliverables and insights
Agency AI strategy built on proven success methods
QuickMap.ai has been designed by two industry-leaders in the agency space. Obsolete helps agencies and government understand and address the impact of AI on the creative industries. And for 10 years, 2Y3X has helped advertising, marketing and digital agencies achieve sustainable growth through its proven Scale at Speed methodology.
Our AI implementation program for agencies applies these same principles to the specific challenge of AI integration.
While AI tools for marketing agencies are new, the challenges of organizational change, capability development, and strategic differentiation are not. We’ve guided dozens of agencies through transformative change, and we’re ready to help your marketing agency turn the AI challenge into your greatest opportunity.
Developed and delivered by industry leaders
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Laura Jordan Bambach
Creative force and industry game-changer who’s reshaped agency landscapes as founder at the groundbreaking Uncharted Studios, CCO at Grey and founder of Mr. President. Former D&AD President and SheSays co-founder, Laura delivers work that matters, turning agency challenges into award-winning solutions. Her leadership style combines creative brilliance with commercial acumen – essential for agencies navigating today's complex digital ecosystem.
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Felix Velarde
Author of Scale at Speed, founder of 2Y3X, adjunct professor at Hult International Business School. Felix’s 30-year career includes the world’s most awarded digital agency, two groups and more than M&A 20 transactions. He is an international speaker and co-owner of GrowthHackers.com and Digital Mastermind Group. He’s been involved in AI since 2017, and worked in two Vint Cerf-chaired groups, People-Centered Internet (as UK lead) and Innovation for Jobs Leadership Forum.
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Jon Bains
Digital pioneer and strategic powerhouse with 25+ years transforming agencies. As founder of Lateral, Obsolete.com and What & Why, Jon combines AI expertise with razor-sharp brand strategy to drive business evolution. His work with BBC Radio 1, Levi’s, and Nintendo showcases his ability to push creative boundaries while delivering measurable results – the perfect catalyst for agencies ready to revolutionize their approach.
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Rebecca Allen
As CEO of blockchain-powered Contented and founder of Pardalis, Rebecca transforms how agencies leverage AI for authentic content creation and business evolution. With 20+ years steering digital businesses across media, agencies, and martech, her board-level expertise helps leadership teams confidently integrate AI into their strategy while maintaining the human touch – crucial for agencies looking to stay ahead of the curve.
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Marcus Brown
2Y3X program lead, founder, Great Pitch Company. Former head of new business Saatchi & Saatchi and NBD at Publicis Groupe. Marcus has cross-discipline experience across advertising, design, direct, digital, healthcare and media. The Great Pitch Company is built on his outstanding track-record of helping domestic, regional and global businesses retain and win new clients.
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Jess Tyrrell
2Y3X program lead, founder of The Pitch Coach, former managing director of Beyond, client partner at UsTwo. Jess is a people-first coach, mentor and facilitator with outstanding experience in international agencies. As a 2Y3X consultant Jess has been responsible for stellar growth from her cross-border agency clients.
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Simon Collins
As Obsolete.com partner and What & Why founder, Simon translates complex technological possibilities into practical agency solutions. His expertise in product development and service design enables agencies to evolve their offering while maintaining what makes them unique – the perfect blend of innovation and strategic thinking.
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Jake Shaw
Global perspective champion who transforms how agencies tell stories. Partner at Obsolete.com with experience across 11 countries, Jake brings a unique lens to agency challenges. His background in film, podcasting, and building brands equips him to help agencies craft compelling narratives that cut through the noise while leveraging technology to amplify their impact.
Implement your agency’s AI strategy before it’s too late
In the two months between January 2025 and March 2025, web design use of Claude AI went up by 5.6%.
The window for marketing agencies to strategically position themselves in the AI landscape is closing rapidly. Agencies without an AI implementation plan risk being left behind, while those with strategic AI adoption will thrive.
Schedule a confidential consultation to discuss your agency’s specific AI challenges and opportunities. We’ll share insights on how our 90-day program can transform your marketing agency’s approach to AI.
“This systematized approach is pretty game changing for us.”
Invest in your agency’s AI future
Our 90-day AI enablement program represents a strategic investment in your agency’s future competitiveness. Agencies will typically see ROI within 3-6 months through enhanced service offerings, operational efficiencies, and client retention.
Program investment is based on agency size and starts at per month for the 3-month engagement. Custom solutions for larger agencies or network groups are available.
FAQs
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No. We take a “teach a person to fish” approach to AI enablement. We will empower your team to define the solutions that will work for your agency’s future success. Along the way we will ensure complete team buy-in to your new AI strategy.
While we’ll help you implement specific AI tools where appropriate, QuickMap.ai is about strategic integration that aligns with your agency’s unique value proposition. We focus on identifying the right AI capabilities that enhance your existing expertise rather than simply deploying generic tools. The result is a custom AI strategy that becomes a competitive advantage, not just a cost-saving measure.
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QuickMap.ai is a framework-based approach, delivered by an expert facilitator. They will bring in relevant experts according to your specific needs and challenges, all within the price of the program. This same framework has doubled revenue for agencies all over the world.
Unlike typical consultants who deliver recommendations and leave implementation to you, our program builds internal capability through your Growth Lab Team. We don’t just advise—we guide your team through actual implementation, ensuring knowledge transfer and sustainable transformation. This approach creates lasting change rather than dependency on external expertise.
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Most agencies we work with have made a start on their AI journey. For some this means the CEO has started using specific tools, and for others it’s been done by individuals using AI to help in their jobs. Our program will help transform ad-hoc tool adoption into a cohesive strategic framework. We’ll assess your current AI initiatives, identify gaps and opportunities, and create an integrated approach that maximizes the impact of your existing investments while strategically expanding your capabilities.
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No, but agencies that fail to integrate AI strategically will likely be replaced by those that do. Sectors including SEO, creative, web design, CRM, email marketing, content and copywriting, CRO, funnel building, research and UX have already been disrupted. However, by focusing on what clients really want, almost all agencies can use AI to shift to more effective delivery models.
The future belongs to agencies that combine human creativity, strategic thinking, and relationship management with AI-enhanced capabilities. Our program helps position your agency on the winning side of this transformation, using AI to augment your team’s expertise rather than replace it.
We believe AI is a fantastic tool that will allow real people to deliver what marketers really want: genuine customer relationships.